Toyota – Dubai Motor Show
- Role Production Direction
- Industry Automotive
- Year 2017
- Agency DXB Live
Adrenaline pumping, petrol head experience
As part of the Toyota footprint at the Dubai International Motor Show, this outdoor assault course for cars drew big crowds and big participation.
Installed outside the Dubai World Trade Centre, this unique, multi-activation course was custom-built using an existing set of activations which were re-invented, allowing visitors to put Toyotas through their paces.
