Howard Lloyd

Creative Director

Having trained as a Production Designer under some of the theatre greats, Howard moved into the live event space nearly fifteen years ago.

An advocate of ensuring the story’s correct before the rest follows, Howard has headed up creative studios in some of the MENA region’s leading agencies, including three at  government level in the UAE and Qatar.

He has created events and brand activations across multiple genres, from global luxury brands to State visits and entertainment programming at major showcases such as Expo2020. Howard leads and nurtures versatile creative teams tailored to each client’s requirements.

Having grown up in Saudi Arabia many moons ago, Howard has an inherent understanding of the region’s cultural DNA and the elements of heritage which need to be embedded within the events which WhiteSpace creates, produces and delivers.