Without disruption there is no innovation. This was the essence of 10X. Disrupting Government and, in turn, disrupting society. The importance of this project was defined by more than 30 agencies being asked to pitch to create and deliver this event. But it wasn’t simply about the client being disruptive. The Creative Direction had to match. By producing the Collider-Scope, the environment design and content delivery personified the ambition and essence of what each Government entity was showcasing.